Instagram Doubles Down on Video: PiP Mode and iPad App Signal New Era

Instagram is signaling a new era for its video strategy with two major announcements: the testing of a Picture-in-Picture (PiP) mode for Reels and the official release of a native iPad app. Both updates are designed to make watching video content on the platform more seamless and immersive.
The PiP functionality will allow a Reel to continue playing in a small, floating window while users navigate to other applications. This addresses a major limitation of the current player and brings Instagram’s user experience up to modern standards. By facilitating multitasking, the platform hopes to keep users engaged with video content for longer periods.
This feature is particularly beneficial for creators, who may see a significant boost in their engagement metrics. Longer watch times and fewer drop-offs are the expected outcomes. The test is currently live for a select audience, with a wider release pending the results. Users will be able to easily disable the feature if they prefer.
The new iPad app is another key part of this video-centric push. It offers a viewing experience optimized for larger screens, with refreshed layouts and easier navigation. Together, these updates show Meta’s strong commitment to making Instagram a premier destination for video.