Elon Musk’s Tesla is facing a major brand crisis, according to marketing expert Scott Galloway. Musk’s involvement in Trump’s administration and controversial federal job cuts have alienated the very consumers Tesla depends on.
Tesla has fallen from the 8th to 95th place in brand reputation rankings, and sales in key European countries have collapsed—down over 70% in some markets. Meanwhile, rival BYD has overtaken Tesla in European EV sales for the first time.
Musk’s divisive tweets, political meddling, and role in the Department of Government Efficiency (Doge) are being blamed for the downturn. Galloway argues Musk “aligned with people who don’t even want EVs,” losing Tesla’s original fan base.
Tesla decline, EV market, Elon Musk criticism, brand backlash